Lewd, Crude, Rude Marketing

I had an interesting day online, I spent almost the entire day reading Scrangie, and I am shocked that I never bothered to add her to my blogroll, and will shortly remedy that error! Anyway, for some reason this morning I decided to go way back and read her early blog posts, they are amusing to say the least, and some of them are laugh-so-hard-you-will-snort funny!  I’m telling you, you really oughta read her old posts if you need some amusement for a couple hours or a boring Sunday morning.

Then I read this, “Misa’s fall collection: I’m only human” and near the end there is a risque advertisement for the collection…

Misa Ad Posted at Scrangie

Misa Ad Posted at Scrangie

Which Scrangie and her readers all agree was a WTF moment on Misa’s part, but I’m thinking Misa paved the way for Illamasqua’s strange and crude product naming, which only a couple of years later is no longer “WTF” but fun and cute. Misa was ahead of their time!

Why do I feel like I have to say that I’m no prude, nor am I easily offended? (And you’ll notice on this post people felt the same and said so.) I think that’s kind of the point both with this ad and with Illamasqua naming polishes “Load” and “Taint”.  I think both corporations are marketing for the younger crowd who will be titillated by this ad and those names, while trying to offend older and/or prudish women. It’s a wink at, “We’re not your mama’s or grandma’s cosmetic company.” That’s actually what I find offensive, there is no reason why they have to try to offend anyone by choosing vulgar names or suggestive advertising.  I mean, the only way to be youth oriented is by being immature? Isn’t this on the level of grade schoolers telling fart jokes, using swear words, and sneaking peeks at Playboy? We’re not supposed to be grossed out by spooge and crap on the tips of our fingers, or ads suggesting women sucking balls, or else we’re just prudish old ladies?

This kind of reminds me of the article in Nails Magazine, “Move Over Bloggers.”   Editor Hannah Lee goes out of her way to insult nail bloggers, while saying the point was to encourage nail techs and other professionals. There was absolutely zero reason to insult bloggers who have very little in common with nail techs, they do different work on nails and use different products. She created an “Us vs. Them” situation, it had very little to do with offering guidance, suggestions, or encouragement to nail techs; and more to do with spitting on bloggers to feel superior. I think the Misa ad and Illamasqua’s names are similar, it’s an affront to certain people, and others are meant to ridicule their prudery while feeling superior instead of, or as well as, marketing to those others. But why be insolent or offensive if you don’t have to be? Why deliberately choose advertising that will turn off part of your market, or names that will disgust some of your market? Just like Lee bit off her nose to spite her face, some nail bloggers are subscribers and the magazine features work by nail bloggers, but she wanted to insult and ridicule them for no obvious reason. Especially in this terrible economy, why would anyone want to discourage buyers for your product???


Will this be my rant blog instead of the nice beauty journal I envisioned?

I’m not sure if I said this before, and I’m too lazy to go back and look, but anyway…

I have herniated cervical discs, it started out about 12 years ago with 2 herniated discs, but they have been deteriorating and now I’m up to 4 herniated discs and 2 bone spurs. I just had a new MRI about a month ago and discovered the latest herniated disc and bone spur. If anyone asks, I have no problem explaining what a bone spur is, or anything about my diagnosis, meds, etc. But won’t waste the time and space here now, since I doubt many are interested in the details.

I’m in pain all the time, but some days are still better than others. Over the years, I had some treatments that worked wonderfully, and others that just caused more pain. Unfortunately for me, the treatments that worked wonderfully stopped working, and I’ve mostly been through treatments that do nothing or cause more pain for the last 8 years or so. In order to control my pain, I’m on enough meds to kill most normal people, you build up a tolerance, so then you have to increase the dosage to have enough to control your pain. I’m close to the limit and my doctor doesn’t want to increase my meds anymore in case I’m in an accident, need surgery, develop cancer, or any number of reasons why I’d need that top dosage. Anyway, this means I have more bad days than ever, and that puts me in a bad mood!

Because of this, I know that I really should avoid commenting on blogs. I’m crabby and have no patience for stupidity, so instead of being understanding when someone is having a brain-fart, I want to get in their face and tell them that they are a moron. More often than not, the person doesn’t deserve that, we all make mistakes, including me! And it’s usually something minor or silly that the blog owner and other commenters either ignore or gently explain. So…I have mostly been a good girl, and walk away from the computer, or at least change to a different post or blog…don’t let it get to me and keep my fingers off the keyboard, but I have let loose a few times with mostly sarcastic remarks.

But I don’t want to do that anymore, if something is annoying me, I want to be able to vent, but I don’t want to cause problems for my favorite bloggers, so I won’t make my sarcastic comments there, but… this is my blog where I can say anything I want.  If I’m feeling bitchy, then I can bring it here. I don’t really want to cause drama or hurt anyone, I am not normally a mean person either, but yeah, when I’m in pain I’m feeling mean and I’ll just bring it here and let it out.

I just wanted to explain that to the few who have subscribed, and anyone who stumbles in here, and wonders why so much ranting and raving? It’s also a warning, because some people may get annoyed or angry with the things I am saying. In which case they should probably avoid my blog!